Google Ads: catch them while they’re searching.
Show up when people are already looking for what you sell.
Search demand
GOOGLE ADS MANAGEMENT
Be the answer when they search.
WeAdSocial builds and manages Google Ads around what your customers are actually searching for, so you show up at the exact moment they’re ready to buy.
- Search intent mapped
- Campaigns built to convert
- Conversion tracking set up
- Clear, simple reporting
Ad spend, access, targeting and fees are confirmed before any campaign goes live. Ad spend is paid directly to Google by the client and is separate from the WeAdSocial management fee.
Foundat the right moment
Built forclicks that convert
Tracking thattells the truth
Optimisedevery month
Reportsyou’ll actually read
Choose the Google campaign types that fit your goals
GSearch
PPerformance Max
YYouTube
DDisplay
SShopping
ADemand Gen
Google Ads and Meta Ads support different moments.
Meta Ads: get discovered while they scroll.
Reach new people on Facebook and Instagram before they even search.
Awareness and consideration
SMART ADS NEED SMART INPUTS
Google’s AI is powerful. It still needs a pro behind the wheel.
Automated bidding and Performance Max only work as well as the goals, tracking and creative you feed them. We make sure every input is right.
Smart inputs
- Clear conversion goals
- Accurate tracking
- Strong ad creative and copy
- Smart audience signals
- Negative keywords that cut waste
- Budgets matched to your goals
THE FOUNDATIONS
3 building blocks of a Google Ads account that works.
Get these right and everything else gets easier.
01
Track what matters.
Measure real actions, like calls, bookings and sales, not just clicks.
02
Give every campaign one job.
Clear structure means clear results and smarter spending.
03
Write ads that match the search.
Say exactly what the searcher wants to hear.
CAMPAIGN TYPES
The right campaign for every step of the buying journey.
From first discovery to “take my money,” we match campaign types to where your customers are.
Across Google channels
Performance Max
Reach customers across Search, YouTube, Maps, Gmail and more, all from one campaign.
Reviewed for account fit
High-intent searches
Search campaigns
Show up at the top of Google when people search for exactly what you offer.
Organised by intent
Visual discovery
Demand Gen
Spark interest with eye-catching ads on YouTube, Discover and Gmail.
Reviewed for creative fit
WHAT’S INCLUDED
Everything your Google Ads account needs to perform.
We confirm the setup, budget and reporting with you before anything goes live.
RESPONSIVE SEARCH AD
Offer-led headlineCustomer needClear next step
Ad copy and testing
Headlines and descriptions that get clicked, tested and improved.
priority servicerelevant
customer needreview
unrelated searchexclude
Keywords and exclusions
Target the right searches, block the wasted ones.
SearchClear role
Performance MaxReviewed
Demand GenIf suitable
Campaign setup
A clean structure built around your goals.
Lead goalValue goal
Main inputBusiness goal
ReviewOngoing
Bidding strategy
Smart bidding matched to your budget and targets.
Primary actionReviewed ✓
Lead or purchase pathTested ✓
Other actionsSeparated ✓
Conversion tracking
Make sure every lead and sale is counted correctly.
Search termsReviewedChangesExplainedNext testsPlanned
Clear reporting
Monthly reports that show what’s working and what’s next.
HOW WE WORK
From audit to always improving.
A simple 5-step process that keeps your ads sharp month after month.
1
Get to know your business.
Your goals, offers, audience and budget.
GAOne account workflowPlanning, setup and review connected
2
Audit your account.
We check your settings, tracking and past performance.
Account structureReview
Search themesMap
TrackingTest
3
Build your campaigns.
Structure, keywords, ads and audiences.
Campaign rolesDefined
Ad groupsOrganised
MessagesPrepared
4
Test before launch.
Tracking, links and settings double-checked.
Primary actionChecked ✓
Landing pageChecked ✓
Campaign settingsChecked ✓
5
Launch, review and improve.
Ongoing optimisation and clear monthly reports.
ReviewLearnImproveRefineReportExplain
WHY WEADSOCIAL
Managed Google Ads vs. going it alone.
See the difference a dedicated team makes.
Swipe or scroll to compare columns.
| Area | Managed by WeAdSocial | Doing it yourself |
|---|---|---|
| Conversion tracking | Reviewed when included in your plan | You set up, test and fix the tracking |
| Campaign structure | Organised around agreed goals and search intent | You plan and maintain every setting |
| Ad messaging | Created and refreshed when included in the plan | You create, test and revise every variation |
| Negative keywords | Search terms can be reviewed during ongoing management | You monitor searches and maintain exclusions |
| Ongoing review | A repeatable process keeps account work moving | You schedule and complete every review |
| Service cost | The work and management fee are agreed in advance | Your time, tools and any outside support |
| Campaign types | Recommended only when they fit the account plan | You research and configure each option |
BUILD YOUR PLAN
Pick the support your ads need.
Choose Google Ads alone or pair it with other services. Nothing is ordered or charged here.
GOT QUESTIONS?
Google Ads, answered.
Who pays for the Google Ads budget?
Google Ads spend is paid directly to Google by the client and is separate from the WeAdSocial management fee. We discuss the budget in relation to your market, locations, offer and goals.
Should we use Search, Performance Max or both?
It depends on your goal, tracking, products or services, creative assets and account history. Planning identifies which campaign types have a clear role.
Can you review our conversion tracking?
Yes, when tracking review is included in the plan. We confirm which actions will be checked, who handles any changes and whether website or analytics work is also needed.
When should we review performance?
Campaigns need real search, auction and conversion data. Reports explain what the available data shows, what changed and what to review next without promising a fixed result date.
How is the management fee handled?
We document the fee, included work and any selected add-ons before approval. Billing is set up separately through the agreed secure platform, and Google media spend remains separate.
Can you use our existing Google Ads account?
Yes. We can review an existing account and, when appropriate, improve its structure while keeping useful history and approved assets.
READY WHEN YOU ARE
Let’s get you found on Google.
Tell us your goals, budget and current setup. We’ll map out the right Google Ads plan together.
Clear managementOne connected account workflow
Tracking checkedUseful actions reviewed
Clean structureEvery campaign has a role
Simple reportsDecisions explained in context
